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Marketing

A clear marketing strategy should revolve around the company's value proposition, which communicates to consumers what the company stands for, how it operates, and why it deserves their business.

refers to a business's overall game plan for reaching prospective consumers and turning them into customers of their products or services. A marketing strategy contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements. A thorough marketing strategy covers ``the four Ps`` of marketing—product, price, place, and promotion.

What Does a Marketing Strategy Look Like?
A marketing strategy will detail the advertising, outreach, and PR campaigns to be carried out by a firm, including how the company will measure the effect of these initiatives. They will typically follow the “four P’s”. The functions and components of a marketing plan include market research to support pricing decisions and new market entries, tailored messaging that targets certain demographics and geographic areas, platform selection for product and service promotion—digital, radio, Internet, trade magazines, and the mix of those platforms for each campaign, and metrics that measure the results of marketing efforts and their reporting timelines

 

What Do the 4 Ps Mean in a Marketing Strategy?
The 4 P’s” are product, price, promotion, and place. These are the key factors that are involved in the marketing of a good or service. The 4 P’s can be used when planning a new business venture, evaluating an existing offer, or trying to optimize sales with a target audience. It can also be used to test a current marketing strategy on a new audience.

 

We Protriden Technologies will measure your business initiatives and we also take good care of those 4 P’s. Those are your business “Product” How Business product “Pricing” should be. Targeting the your business “Place” where we can find more leads or customers with good engagement with your business product. Lastly the “Promotion” of your business. These are taken care by Protriden Technologies.